This chairman is responsible for providing guidance and support to club public relations chairmen, publicizing district activities to the community and informing Lions of district activities. It is suggested that a past district governor serve in this position.
· As the district’s chief advisor for public relations and publicity, conduct a basic training course for all club public relations chairmen.
· Handle the public relations for the district, including news releases to all media, and edit or assist in the preparation of the district bulletin.
· Motivate clubs to promote continuous public relations programs in each community.
· Advise clubs on the printed material available from Lions Clubs International and promote its use for both internal and external communication.
· Encourage representation at district and international conventions.
· Assist club chairmen with presenting relevant information about association programs.
· Provide advance notice to clubs of the governor’s visit with biographical information and photographs.
· Arrange publicity for visits of international officers or directors and other dignitaries within the district.
· Store and account for district-owned property such as publications, audio/visual materials, etc.
· Inform club public relations chairmen that they are responsible for erecting and maintaining Lion highway signs at entrances to communities.